The Inspiration Behind Our Brand Colors: Why Magma-Orange Just Made Sense

Ever wonder how we chose our bold brand colors?

From day one, Boosted Mentality Motorsports has been about bringing premium performance parts to a new wave of vehicles—starting with the cutting-edge Genesis GV70 and GV80 platforms. As enthusiasts ourselves, we knew we needed a visual identity that felt just as bold, refined, and aggressive as the platforms we support.

That inspiration came directly from Genesis themselves—specifically, their developing high-performance line known as the Genesis Magma series.

If you’ve seen the Magma Series concepts or teasers, you know exactly why we were hooked. That vivid magma-orange color scheme doesn’t just catch the eye—it demands attention. It’s bold. It’s aggressive. It signals performance and precision. And most of all, it represents a new era for Genesis enthusiasts: one that blends luxury with raw performance potential.

We loved it so much, we made it part of our brand. As a company rooted in performance upgrades for Genesis vehicles, the color and energy of the Magma Series just felt right. It’s a nod to where we started, and a visual reminder of the fire we bring to everything we design.

So the next time you see that flash of orange in our branding or packaging, know it’s more than just a color—it’s a symbol of our passion, our roots, and the performance-driven community we’re proud to be part of.